Deep Dive Lab: The Gwangjang Market “K-Overcharging Shock” —What This Scandal Reveals About Trust in Korean Tourism 1. The Hook: When a Market Turns Into a Moral Question Gwangjang Market sits in the heart of Jongno, long celebrated as the beating heart of Korean street food. Netflix’s Street Food turned it into a global pilgrimage site—bustling, flavorful, and filled with that trademark Korean ..
